The “Influencing careers of VET students” (short: influVET project) addresses the growing need for structured career guidance for vocational education and training (VET) students in the context of emerging digital professions, with a particular focus on influencer careers. As social media and digital platforms increasingly shape the labour market, many young people express interest in becoming influencers, often without a clear understanding of the realities, responsibilities, and long-term sustainability of such careers.

The influVET project supports VET students, teachers, and associated experts by providing practical tools, educational resources, and innovative methodologies for informed career management in the digital and creative industries. Through international cooperation, the project contributes to strengthening digital competences, media literacy, and career guidance practices across Europe.

This online project platform serves as a central access point for all project results, educational materials, and dissemination activities developed within the influVET project.